Entrepreneurship
Entrepreneurship
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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
The book that sparked a marketing revolution."This is a subversive book. It says that the marketer i...Read more
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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companie...Read more
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The Innovator's Solution: Creating and Sustaining Successful Growth
A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Inno...Read more
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Delivering Profitable Value
Not another empty call for 'obeying the customer, ' this book offers a comprehensive framework and a...Read more
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.Th...Read more
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne ass...Read more
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Term Sheets & Valuations: An Inside Look at the Intricacies of Term Sheets & Valuations
Term Sheets & Valuations is the first ever in-depth look at the nuts and buts of terms sheets an...Read more
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Jack: Straight from the Gut
Nearly 20 years ago, former General Electric CEO Reg Jones walked into Jack Welch's office and wrapp...Read more
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Jack: Straight from the Gut
The Barnes & Noble ReviewDuring his 21-year tenure as chairman and chief executive of General El...Read more
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Hablando Claro
In this work, Jack Welch reveals how he transformed General Electric, until then a bureaucratic gian...Read more
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Winning at New Products: Accelerating the Process from Idea to Launch
For over a decade, Winning at New Products has served as the bible for product developers everywhere...Read more
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Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
What are the underlying handful of fundamentals that haven't changed for over a hundred years? From ...Read more