The New Influencers: A Marketer's Guide to the New Social Media
By (author): "Geoffrey A. Moore, Paul Gillin"
Publish Date:
April 1st 2007
ISBN1884956653
ISBN139781884956652
AsinThe New Influencers: A Marketer's Guide to the New Social Media
Original titleThe New Influencers: A Marketer's Guide to the New Social Media
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.