The Long Tail: How Endless Choice Is Creating Unlimited Demand
By (author): "Chris Anderson"
Publish Date:
2006
ISBN1844138518
ISBN139781844138517
AsinThe Long Tail: How Endless Choice Is Creating Unlimited Demand
Original titleThe Long Tail: Why the Future of Business Is Selling Less of More
Librarian note: an alternate cover for this edition can be found here.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.