Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
By (author): "Ronni T. Marshak, Patricia B. Seybold"
Publish Date:
1998
ISBN0375415572
ISBN139780375415579
AsinCustomers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
Original titleCustomers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
Seybold, a respected Internet consultant, shares her thoughts on what it takes to build a successful online business focused on intimately knowing a customer's wants and needs. While many of her 16 case studies describe larger companies, her powerful strategies offer important insights for small-business owners.