Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
By (author): "Renée Mauborgne, W. Chan Kim"
Publish Date:
2004
ISBN1596590688
ISBN139781596590687
AsinBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Original titleBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of