Behind the Wheel at Chrysler: The Iacocca Legacy
By (author): "Doron P. Levin"
Genres:Cars books
Publish Date:
June 30th 1995
ISBN0156004747
ISBN139780156004749
AsinBehind the Wheel at Chrysler: The Iacocca Legacy
Original titleBehind the Wheel at Chrysler: The Iacocca Legacy
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.