International Business: Competing in the Global Marketplace

By (author) Clive Cussler
Publish Date: 16 July, 1994

One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question — "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions. International Business,3/e: 1) Explains how and why the world s countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business s various functions.

Format: Paperback | 384 pages
Dimensions 9126 x 194 x 28mm | 301g
Publication date: 20 Dec 2020
Publisher: Little, Brown Book Group
Imprint: Corsair
Publication City/Country: London, United Kingdom
Language: English

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