International Business: Competing in the Global Marketplace

By (author) Clive Cussler
Publish Date: 16 July, 1994

One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions. International Business,3/e: 1) Explains how and why the world s countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business s various functions.

Format: Paperback | 384 pages
Dimensions 9126 x 194 x 28mm | 301g
Publication date: 20 Dec 2020
Publisher: Little, Brown Book Group
Imprint: Corsair
Publication City/Country: London, United Kingdom
Language: English

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