Competing on Value

By (author) Paul S. Auerbach
Publish Date: 01 January, 1970

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

Format: Paperback | 384 pages
Dimensions 9126 x 194 x 28mm | 301g
Publication date: 20 Dec 2020
Publisher: Little, Brown Book Group
Imprint: Corsair
Publication City/Country: London, United Kingdom
Language: English

Customer Reviews

Total reviews 0

Please Login to give review