The Social Net: Understanding Human Behavior in Cyberspace

The Internet environment is unique - it affects our attitudes, inhibitions, feelings of responsibility, emotions, impressions of others, and relationships. The Internet enables people to express elements of their personality that they cannot usually reveal in face-to-face interactions. The understanding of these processes extends far beyond psychology. Anyone doing business on the Internet needs to fully understand how people behave online.The Social Net examines the social psychology of the Internet. With chapters from leading internationally renowned academics, it tackles both the positive and negative aspects of our Internet behaviour. With chapters on persuasion and compliance, personality, prejudice, on-line relationships, and human inhibitions, it presents a fascinating expose of online behaviour. The book will be valuable for psychologists and anyone who wants to better understand how they can exploit the full potential of the Internet.