The Semiotic Challenge
By (author): "Richard Howard, Roland Barthes"
Publish Date:
October 1st 1985
ISBN0520087844
ISBN139780520087842
AsinThe Semiotic Challenge
Original titleL'aventure sémiologique
Most of these essays were written between 1963 and 1973 and constitute either the elements of the semiotic discipline or the analysis of texts—ranging from the Bible to advertising—in order to determine the site of possible meanings in narratives. Intent on discovering signification's importance in art as well as life, Barthes sets up a rigorous system and puts it to work.