The Men Behind Def Jam

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By (author): "Alex Ogg"
Genres:Music books  Hip Hop books  
The Men Behind Def Jam
ISBN0711988730
ISBN139780711988736
AsinThe Men Behind Def Jam
Original titleThe Men Behind Def Jam: The Radical Rise of Russell Simmons And Rick Rubin
Having introduced the world to LL Cool J, the Beastie Boys, Public Enemy, DMX and Jay-Z, the label formed by hustler-incarnate Russell Simmons and A & R maverick Rick Rubin has now successfully marketed what was a ghetto phenomenon into the most pervasive youth culture of the late 20th century. This book documents the growth of Def Jam from humble origins to its current status as the preeminent black music label of the 80s and 90s.