The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them." --Sheryl Sandberg, chief operating officer, Facebook   "We are in the midst of a cloud computing revolution in which we are working, communicating, and collaborating in ways that are vastly different than ever before. [This] is the first book to reveal why these changes are important and how to take full advantage of them for your business." --Marc R. Benioff, chairman and CEO, salesforce.com   "... a must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive"