The 11 Immutable Laws of Internet Branding
By (author): "Laura Ries, Al Ries"
ISBN0060196211
ISBN139780060196219
AsinThe 11 Immutable Laws of Internet Branding
Original titleThe 11 Immutable Laws of Internet Branding
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.