Marketing Warfare
By (author): "Jack Trout, Al Ries"
Publish Date:
1985
ISBN0070527261
ISBN139780070527263
AsinMarketing Warfare
Original titleMarketing Warfare
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek"Revolutionary! Surprising!"--Business Week"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today