La economía Long Tail

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By (author): "Federico Villegas Silva Lezama, Chris Anderson"
Genres:Audiobook books  Nonfiction books  Technology books  Economics books  Business books  Web books  Management books  Buisness books  Entrepreneurship books  Internet books  
Publish Date: 2006
La economía Long Tail
ISBN8493464260
ISBN139788493464264
AsinLa economía Long Tail
Original titleThe Long Tail: Why the Future of Business Is Selling Less of More
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.